Marketing on social media is becoming an increasingly difficult task. Part of it is creating and keeping a successful brand presence. Consistency is the key factor that helps in selling the product and it has the potential of growing the number of your potential customers.
Major social media platforms, as we all know, work very different. While Facebook is becoming an all-purpose tool, Twitter focuses on real-time updates, Instagram will prioritise images and video and LinkedIn will help you create professional connections. For your brand, it’s crucial to have an individual plan and strategy for each platform.
If you are a content creator, you need to pay extra attention to each piece of content you share. Also, your brand looks different on each platform. That’s why we comprised a list of all the available resources you need for nailing that brand consistency on the major social platforms.
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Brand Resources
Most of the social networks have recently published brand books that contain assets and explain guidelines for users. These guides were designed to help you correctly apply the guidelines for your content. So, without further ado, we made this list that has everything you need, all in one place:
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Do’s and Don’ts
- Copy Standards
- Legal Details
Facebook Messenger
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Legal Details
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Legal Details
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Do’s and Don’ts
- Legal Details
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Legal Details
What you will find:
- Asset Packs (including logos, colours, etc.)
- Brand Guidelines
- Do’s and Don’ts
- Legal Details
Did we miss something? Do you need anything else? Please let us know in the comments and we will update this post. If this was useful, don’t forget to save and share this post!

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