Facebook Analytics is Shutting Down. What Does It Mean?

Facebook will shut down the Analytics tool on June 30, 2021. They announced it in the Business Help Center. The reason behind their decision is probably the small percentage of Analytics users. However, for those who use it regularly, this can be hard to digest.

Facebook native tools

On a brighter note, Facebook has a couple of alternatives you can use for measuring and optimising your performance. Besides that, you can export your Facebook Analytics data in a CSV until June 30.

  • Facebook Business Suite – allows great management of Facebook and Instagram accounts, with detailed analysis over the audience: the content they follow and trends.
  • Ads Manager – lets you manage your sponsored campaigns. You can view and edit ads and see the results.
  • Events Manager – lets you set up and control Facebook Pixel and Conversion API. You can check detailed data about how people interact with your website. You can also set up the general conversions (Purchase, Add to Cart, etc.) and the custom ones.
Photo via Facebook

3rd party alternatives

It’s a well-known fact that Facebook is not that friendly with 3rd party apps. However, marketers and entrepreneurs will probably have no choice but start using them, once Analytics is gone. Here are some 3rd party alternatives:

  1. Hootsuite – This is the most used social media manager that lets you schedule posts. It has powerful analytics tools and can generate custom reports according to your needs.
  2. Supermetrics – picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platform — whether that’s a BI tool, a spreadsheet, a data visualisation tool, a data lake, or a data warehouse.
  3. Brandwatch – a great analytics tool for Facebook, with both free and paid plans . It helps you optimise your accounts and it allows you to constantly analyse your efforts and improve your performance.

How are you going to prepare for this change?

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