Video Marketing Essentials is the most holistic road map for any marketer to implement video content in their marketing strategy. While video is the most effective marketing tool, it is also the most complex type of content to create.
Video Marketing Essentials will teach you how to create engaging, high-quality video content, with direct response marketing strategies. This book is accessible to everyone, from beginners to advanced marketers and it teaches everything, from brainstorming ideas to creating the actual pieces of content.
Our team analysed the evolution of video marketing strategies in the last several years, which content drives more conversions and how do large brands use video for promotional purposes. This book is the result of more than a year of continuously updating information, explained in a very comprehensive way, so that getting started with video marketing is easy even for people outside the videography/video-editing sphere.
Here’s a look at the contents of the digital-book:
1. Why learn video marketing?
2. Video editing terminology
3. Organizing the workflow
4. Social media overview
5. Web vs. Mobile
6. Establishing the production level
7. How to measure success
8. Budgeting video projects
9. Avoiding trivial content
10. Storytelling for videos
11. How to create a promotional video
12. How to create stop motion videos
13. How to create silent videos
14. How to create time-lapse videos
cravv (verified owner) –
only finished half of the course but I found it pretty useful, it includes a lot of things that I haven’t even thought about it. A lot of extras and great inspirational techniques, that’s a 10 from me